Emma block printing

I am a fashion and textile designer currently based in UK, having just returned from a trip exploring the textile industry in south India. This trip inspired me and affected me more than I could ever imagine, and has informed not only my design style through all the colourful inspiration, but also the type of business I want to be.

Ethics and sustainability has been important to me from the very beginning, when at university I carried out my first project looking at ethics in the industry – I decided then that I wanted to do ‘good’ business, to make clothes that mean something and are treasured for the work that has gone into making them.

I am currently involved in a number of design and community related projects. While in India I spent time volunteering for an NGO called RIDE (Rural Institute for Development Education), where I collaborated in a project to provide income and empowerment opportunities to rural Indian women through the production of sari scarves. These scarves are now available to purchase through my website www.emmamcginn.com

I am currently working on my first capsule womenswear collection, inspired by, and produced in India using traditional print and dye techniques. Passionate about artisan techniques, I have been working to create links between small scale artisans, producers and the wider fashion community, to initiate knowledge share opportunities and potential collaborations and partnerships. This has also fed into my work as International Contributor for Ethical Fashion Forum’s SOURCE Magazine and ambassador for EFF in India.

An advocate of sustainable design and ethical business practice, I am a creative thinker interested in finding progressive ways to raise the value of craft and build slow methodologies into my own design practice.

Past experience includes working as a freelance print designer creating hand painted, trend-led designs sold to many fashion brands including French Connection and Dorothy Perkins. I have also worked as part of a fabulous team at Ethical Fashion Forum in may areas including marketing, social media and managing the online platform Ethical Fashion Network. This involved coming up with innovative ways to connect and support current members as well as bringing new members on board. I coordinated the Ethical Fashion Forum Innovation Award 2011 and carried our research for the Excellence in Ethical Fashion training event 2011.

This blog follows my travels in India, inspiration, design development, events, and general ramblings about design, print, pattern, ethics, sustainability and anything else that interests or inspires me!

For further information about the products and services I offer, please visit my website: www.emmamcginn.com